Sustaining the Silver Age Consumer Protection Initiative

Establish a long-term mechanism for elderly-friendly consumer protection

As the population ages, financial service needs among seniors are becoming increasingly diverse. The industry is shifting from one-off events to ongoing services, aiming to enhance seniors' experience and sense of security through institutional improvements.

• Improve offline service points for elderly users and retain traditional manual counters.
• Simplify the online workflow with a large-text mode and voice-assist features.
• Launch targeted anti-fraud campaigns and strengthen risk disclosure.

Sustained progress hinges on embedding consumer protection throughout product design and service delivery. Institutions must establish feedback mechanisms to continuously refine service models, ensuring transparency and clear communication while safeguarding the rights of older adults.